About Us

Thank YOU for being here, you and all the incredible women out there are the main source of inspiration for starting this brand, and together I hope we can prove that we are capable of more than we could have ever imagined in both running and in our lives. The mission is simple. Dare women to dream bigger and to make the best performance running wear in the world.

My story and the mileoff story is better told over on socials, you can find me at @aliceroserunner on Instagram and TIKTOK as well as Alice Bugeja on YouTube where I have been documenting this entire process of building a brand from zero!

One final thing. When starting this brand I knew that the clothing I would make wouldn't change the world, but the community and the women wearing it could, believe in yourself, take the risks, and dare to go after your dreams, thats when the magic happens!

All my love and happy running,

Alice x